Naming your business will take a lot of thought. Through my experiences the best business name should be simple and reflect your type of business. Likewise, designing the company logo will also take much consideration and thinking.
Between naming your business or designing the company logo, I think designing the company logo is the most challenging. It needs to be simple in design yet speak volumes. The simplicity of the design will be mentally exhausting.
For example, we will pretend that your name is Rose. That is a very easy name but if you are not careful people may think that you are in the flower business rather than the jewelry business. If you use roses as your company logo, again, they will think you are a florist.
Fashion jewelry designs say what you do and your name is Rose. This is simple and to the point. Then on your business card, brochures, stationary and other business correspondence print your business address, phone number, fax number, web address, and email.
To start your own business you will need brochures, business cards, and business correspondence papers with matching envelopes. These are necessities describing who you are, what you do, and how to contact you for your jewelry services. Be professional. Allow time, word of mouth advertising and other forms of advertising to give your small business start a boot into action.
I do not know the statistics, but staying with your real name seems to present less legal problems.
An incident comes to mind where a local restaurant had a contest asking people to name their business. The winning name represented the type of food specialty and the type of restaurant. Everybody enjoyed the contest and the winner got a free dinner for two.
This contest took place in a small town. Vacationers to the area were visiting some relatives where they were treated to a fine dinner at this small restaurant. However, these visitors represented a well known worldly company. They forced this small restaurant to remove their name because of its worldwide familiarity or be taken to court to be sued for using their name.
You will want your business name to be attractive, positive, and unforgettable. It is to your benefit and profit that you invest time and effort in selecting your business name. It is your company identity.
Wednesday, August 20, 2014
Wednesday, August 6, 2014
Costume Jewelry
All that glitters is not gold. Costume jewelry refers to jewelry that is made of less valuable materials, including base metals, glass, plastic, and synthetic stones. These are used in place of precious metals and gems. Also called "Fashion jewelry," costume jewelry is mostly inexpensive and flashy. Costume jewelry is not an asset for it is mainly used for fashion purposes. Because it is often used for stage costumes, it is called "costume jewelry."
Silver over brass and gold over silver are favorite combinations. Crystals have also found their way into fashion jewelry. Ivory is extensively used to create fashion jewelry for men. Low value costume jewelry involves the use of plastic and even acrylic. The majority of costume jewelry is handcrafted. Rings, bracelets, chains, pendants, earrings and necklaces are popular items of costume jewelry. These are crafted using gems such as amber, amethyst, aquamarine, freshwater pearl, garnet and opal.
A little care taken will go a long way in preserving the glitter of costume jewelry. After usage this type of jewelry must be wiped with a soft cloth since body sweat dulls the metals used. Fashion jewelry must be kept separately in the pouches or velvet boxes that they originally come in.
Never dip this jewelry in strong solutions, for it could alter the color of stones or even displace the epoxies used. Hair sprays and perfumes must be used prior to wearing costume jewelry. Costume jewelry will need periodic maintenance. They may need re-polishing in gold or silver. Dull gems must be replaced with brighter ones.
There are several advantages in buying costume jewelry. First of all, costume jewelry is inexpensive, but it is varied in style as real precious jewelry. Many times, it's an exact replica of the original, giving the buyer the satisfaction of wearing a near original piece. Since it is more affordable, many pieces can be bought for the price of one expensive piece - allowing for the wearer to have more options when it comes to their jewelry collection.
Silver over brass and gold over silver are favorite combinations. Crystals have also found their way into fashion jewelry. Ivory is extensively used to create fashion jewelry for men. Low value costume jewelry involves the use of plastic and even acrylic. The majority of costume jewelry is handcrafted. Rings, bracelets, chains, pendants, earrings and necklaces are popular items of costume jewelry. These are crafted using gems such as amber, amethyst, aquamarine, freshwater pearl, garnet and opal.
A little care taken will go a long way in preserving the glitter of costume jewelry. After usage this type of jewelry must be wiped with a soft cloth since body sweat dulls the metals used. Fashion jewelry must be kept separately in the pouches or velvet boxes that they originally come in.
Never dip this jewelry in strong solutions, for it could alter the color of stones or even displace the epoxies used. Hair sprays and perfumes must be used prior to wearing costume jewelry. Costume jewelry will need periodic maintenance. They may need re-polishing in gold or silver. Dull gems must be replaced with brighter ones.
There are several advantages in buying costume jewelry. First of all, costume jewelry is inexpensive, but it is varied in style as real precious jewelry. Many times, it's an exact replica of the original, giving the buyer the satisfaction of wearing a near original piece. Since it is more affordable, many pieces can be bought for the price of one expensive piece - allowing for the wearer to have more options when it comes to their jewelry collection.
Subscribe to:
Comments (Atom)

